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Director of Mipcom on co-productions, American delegations and master conferences – Deadline

Director of Mipcom on co-productions, American delegations and master conferences – Deadline

EXCLUSIVE: This year’s Mipcom will put co-productions “front and center” as the market moves with the times, according to Lucy Smith, who runs the annual RX France event.

The Cannes market is debuting a 1,000-square-foot Producers Hub for the first time, where producers with early-stage projects can meet and discuss partnerships, and Smith told Deadline the move reflects how the TV industry is changing, turning towards co-productions. and away from traditional dealer-to-buyer sales.

“If you look at the way sales have developed, co-productions have become more important to everyone,” added Smith. “The co-pros were already organically part of the market, but we think they have taken on a very important part of the TV business and they wanted to push Mipcom to make sure they are front and center.”

Markets like Series Mania already focus heavily on co-production opportunities, and Smith said the move came after “listening to customers, getting feedback and staying abreast of the latest research.”

He pushed back against the notion that direct dealer-to-buyer sales are no longer a big part of the market, although he noted that fewer such deals are likely to be signed during the four-day event, which runs from Monday, October 17 to Thursday. October 20. .

“It’s different for different companies,” he added. “There are multiple ways to use a market like Cannes and it cannot be limited to whether two parties sign a sale agreement.”

Returning in person after nearly three virtual years (a smaller in-person Mipcom took place last October) will also allow for the “chance of meeting someone when you don’t know about the next big partnership,” Smith added.

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Smith spoke to Deadline ahead of a market in which organizers expect numbers to return to pre-pandemic levels of around 10,000, though they will be slightly lower due to Russia no longer being able to attend, a lack of Chinese presence and some trips. restrictions, according to the director.

Attendees will be from around 100 countries and there will be around 3,000 buyers, with the United States sending the largest delegation.

That strong delegation is testament to the big changes in the television landscape that have taken place since Mipcom 2019, added Smith.

He noted that “Americans are coming back but in different ways,” with NBCUniversal and Paramount Global launching broadcasts, Amazon buying MGM and Warner Media merging with Discovery in the last three years.

“These companies bring networks, buyers and distributors, so now we have everyone back in a big way,” he added.

Meanwhile, Fox Entertainment will announce its return to the world of international distribution with the launch of Fox Entertainment Global, which will be discussed in a keynote address with key executives, including the new CEO of Fox Entertainment Global, Fernando Szew.

Other keynote speeches include BBC CEO Tim Davie and Studios CEO Tom Fussell, Fremantle bosses Jennifer Mullin and Andrea Scrosati, Amazon Studios boss Jennifer Salke and CEO of Banijay, Marco Bassetti.

Elsewhere, panels include a discussion between Lars Wingefors, CEO of Lord of the Rings IP buyer Embracer Group, with ACF Investment Bank CEO Thomas Dey helping push through the deal.

The marketplace is also launching under a new name, rebranding to Mipcom Cannes, and Smith said this move “felt like a way to drive home the message that Cannes is a global mecca for entertainment content.”

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She was speaking to Deadline in the days when both Natpe and the Edinburgh Film Festival brought in managers, following a difficult Covid period in which many event companies have struggled.

“The pandemic was difficult for many events in the industry,” he added. “Natpe’s statement was quite clear that they are optimistic that the 2023 event can go ahead as planned and we wish them well.”

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