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Executives from Disney+, Sky and Paramount discussed the choice at RTS London – deadline

Executives from Disney+, Sky and Paramount discussed the choice at RTS London – deadline

Leading European broadcast and media bosses have discussed how best to help viewers navigate the overwhelming choice of content that exists in today’s TV landscape, while discussing the future of AVoD and FAST Channels at RTS London.

Stephen van Rooyen, Sky’s owned by Comcast Executive Vice President and Chief Executive Officer, UK and EuropeHe said media companies have “created problems for consumers” with this abundance of choice.

It is the responsibility of these companies, he added, to help audiences find the programs they crave, and he urged partners to work together, citing the success of Sky and HBO’s marketing of the global mega-hit. Dragon House.

“The truth about the modern media economy is that it is very fragmented,” he added. “Everything is everywhere. It’s good to believe that you can monopolize any service you have to the fullest. [audience’s] time, but the reality is you can’t just do that.”

Van Rooyen added that “people will want to see Tom Cruise movies and they can be found in many places, not just Paramount, so they need help finding them.”

Maria Kyriacou, president of Paramount International in Australia, Canada, Israel and the UK, said the overwhelming choice that exists for viewers is aided by FAST channels, which bring together specific genres or shows on a single platform.

“There is a consolation [to audiences] about not having to search for something, it feels like a linear experience,” he added. “The amount of hours that people dedicate to our [AVoD] Pluto’s service is shocking. Once you’re there, you stay.”

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Disney EMEA President Jan Koeppen said streamers are thinking about “how to turn shows into a moment,” highlighting the strength of Disney+ content that appeals to family viewers and helps with the choice problem.

He also spoke about the strength of AVoD, noting that Disney has been running ad-supported Hulu in the US for several years.

He said Disney+’s core market for SVoD is the US, but markets like the UK are lending themselves well to opportunities on the AVoD side.

Van Rooyen was speaking on the day Sky unveiled Sky Stream, its latest OTT platform that doesn’t require a satellite dish and is the pay-TV giant’s “cheapest way to bring Sky and Netflix together”, with packages starting at £26 ( $28.10) per month. The launch follows that of Sky Glass late last year, another way viewers can subscribe to Sky without a satellite dish.

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