An Indian marketing company that is certified by Google Ads

Whenever people want to search for something on the internet, the first thing that pops up in their minds is Google. It is commonly believed that Google has an answer for everything and everyone, whether it’s finding a nearby gas station, hair salon, or automobile repair shop. This perception has made Google an integral part of people’s daily lives and work, and millions of people worldwide rely on it. Conversely, Google Ads presents outstanding promotional opportunities for businesses of all sizes and types.

What is the meaning of Google Ads?
Google Ads, formerly known as Google AdWords, is an advertising platform developed by Google that enables businesses and marketers to promote their products or services on Google.com, partner websites, apps, and other Google properties.
These advertisements appear when people search for information on Google search engine, watch videos on YouTube, explore apps on Google Play, discover new places on Google Maps, browse the web, and more. If you’re interested in using Google Ads, it’s important to understand the management and maintenance required to achieve better results, such as improved impressions, clicks, and conversions. In the following post, we’ll cover all aspects of Google Ads management, including setup, management, performance measurement, and more.
Benefits Of Using Google Ads Marketing Services
Google ads marketing services from a reliable PPC management company will give you the exposure that is hyper-targeted, which shortens the time it takes for customers to make a purchase and increases the percentage of those who turn into paying customers.
Paid search can be successful even with a small financial investment. The cost of search engine optimization (SEO) services can be significant, particularly if you have a huge audience in mind
The second advantage is that paid search leads are more likely to be qualified when compared to organic traffic.
Approximately 3% of consumers who click on sponsored advertisements ultimately make a purchase.
Just about 2% of visitors who land on your website through organic traffic end up making a purchase.
Due to their longer lifespan and greater number of conversions, paid search campaigns typically provide a higher return on investment (ROI) than SEO initiatives.
Why PPC Services Are Important For Any Business
- PPC Provides Speedy Results.
- PPC Advertising Is Shown Above Organic Search Results
What is the functioning of Google Ads?
Google Ads operates on a pay-per-click (PPC) model, which means that marketers must bid on a specific keyword to outperform other businesses and marketers targeting the same keyword. Your bids are referred to as “optimum bids,” which represent the maximum amount you’re willing to pay for an ad placement. For example, if you set an optimum bid of $5, and Google determines that your cost per click is $3, your ad can be displayed. However, if Google determines that the cost per click is greater than $5, your ad will not be placed. You can also set a maximum daily budget for your ad. This ensures that you won’t spend more than a specific amount on your ad each day, allowing you to manage your digital advertising campaign’s budget effectively. Marketers have three bidding options available to them:
Types Of Google Ads
Display Advertisements
App Promotion
Responsive

Shopping Ads
Search Engine Ads

Shopping Ads

- Campaign – 1
- AD Groups – 2
- Ad Copies – Maximum 6
- No. of Keywords-50
- Search Ads
- Conversion Tracking
- PPC CAMPAIGN MANAGEMENT
- Competitor Analysis – Yes
- Keyword Optimization – Yes
- Ad Copy Optimization – Yes
- VALUE ADDS
- Reports – Monthly
- Reports – Monthly
₹8000
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- Campaign – 2
- AD Groups – 6
- Ad Copies – Maximum 15
- No. of Keywords-100
- Search Ads
- Display Ads
- Gmail Ads
- Video Ads
- App Promotion Ads
- Remarketing List
- Conversion Tracking
- PPC CAMPAIGN MANAGEMENT
- Competitor Analysis – Yes
- Keyword Optimization – Yes
- Ad Copy Optimization – Yes
- ROI Analysis
- Landing Page Optimization
- Reports – Monthly
- Support – Email, Chat
₹14000
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- EXCLUSIVE OF ALL TAXES
- Campaign- 5
- AD Groups – 10
- Ad Copies – Maximum 50
- No. of Keywords-150
- Search Ads
- Display Ads
- Gmail Ads
- Video Ads
- Shopping Ads
- App Promotion Ads
- Remarketing List
- Conversion Tracking
- PPC CAMPAIGN MANAGEMENT
- Competitor Analysis – Yes
- Keyword Optimization – Yes
- Ad Copy Optimization – Yes
- VALUE ADDS
- ROI Analysis
- Landing Page Optimization
- REPORTING
- Reports – Monthly
- Dedicated Account Manager
- Support – Email, Chats
₹22000
PurchaseGoogle Shopping Ads
To maximize the benefits of having a significant number of items on their website, businesses can utilize Google Shopping ads. These ads operate on a pay-per-click basis and appear in a carousel format above or beside the primary Google search results.
By showcasing product offerings and prices directly on the Google search engine results page (SERP), potential customers can assess them before clicking through to the website. This feature increases the likelihood of conversion for each click, particularly if the audience has previously explored all product options available on Google Shopping ads.
To target individuals with a clear intention to make a purchase, our PPC firm recommends eCommerce businesses to utilize Google Shopping ads.
In-Stream Ads On YouTube
In-stream ads, commonly known as YouTube ads, are available on YouTube videos, search results, and video partners on the Display Network. These ads operate on a pay-per-click model and can offer users a unique and memorable interaction with a business.
YouTube ads can be a powerful tool for businesses looking to connect with their audience. Additionally, recent advancements in in-stream advertising on Facebook have allowed for ads to be placed strategically within video content for maximum impact.
Gmail Sponsored Promotion
Utilizing sponsored promotions in Gmail can be a highly effective method for generating leads through direct response. With Gmail Sponsored Promotions (GSP), businesses can communicate with potential leads directly in their email inboxes. GSP also includes a click-to-call function that enables leads to connect with the business directly, providing the opportunity to convert at any stage of the sales funnel.
Compared to YouTube ads, GSP provides unique features that cater to lead generation. Our pay-per-click advertising firm can optimize your GSP campaigns by utilizing its targeting capabilities and generating high-quality clicks.
App Install Ads
If you’re seeking a new method to promote your app, Google’s App Install Ads can be an effective option. This advertising feature allows you to showcase your app on the Google Display Network and AdMob, with the aim of increasing its installs on both Android and iOS devices.
Creating an App Install Ad is simple – just select “App Installs” as your objective when creating an ad in the AdWords interface. From there, you can select your targeting preferences and bid. By doing so, your ad will be shown to users who are more likely to install your app. App Install Ads can be a great way to boost your app’s installs and drive greater engagement.
Overall, if you’re looking to expand your app’s reach, consider using Google’s App Install Ads to effectively promote it.
How can PPC Marketing benefit your company as an effective strategy?
By utilizing data-driven PC management services, your business can greatly enhance its revenue and connect more effectively with customers. Here are some key benefits of investing in PPC services:
1.Quick Results
Paid search advertising is a highly effective method for businesses to achieve fast results, as campaigns can be set up and launched immediately. This makes paid search advertising an excellent option. Once your ads are approved, you can start attracting potential customers who are interested in the products and services you offer.
2.Only Pay for Actual clicks
Businesses are only charged when someone clicks on their ads; the total campaign cost is not included in the fee. However, as mentioned earlier, businesses also have the option to pay for impressions if they want to expand their reach and increase their brand awareness among a larger audience.
3.Accomplish Your Business Goals
One of the most convincing reasons to use pay-per-click (PPC) advertising is that it can help you achieve a wide range of business and marketing objectives. These objectives can include anything from creating brand awareness and establishing thought leadership to generating a hot lead or making a sale online. Different online marketing strategies can be used to accomplish these goals. With PPC, you can track almost any type of goal that leads to a conversion. This makes PPC a powerful tool to ensure that the elements of your website that attract visitors align with your objectives.
4.Increase Sales
Pay-per-click (PPC) advertising can be beneficial throughout the entire sales funnel, which is the process of guiding potential customers from being unaware of your business to making a purchase. PPC campaigns can be optimized to achieve success regardless of the specific objectives that are selected.
What Our PPC Management Strategy Provides
Our clients have been receiving exceptional PPC services for more than three years now. Our team of Google Ads-certified experts possesses a comprehensive understanding of Google guidelines and continuously endeavors to acquire new skills and stay up-to-date with the latest industry trends, ensuring optimal results. By selecting us for PPC management, you can anticipate the following advantages.
Keyword Research & Analysis
At our PPC advertising agency, we leverage diverse technologies to analyze the search patterns of your clients and predict the phrases they are likely to enter into the search box. We will select the keywords that align with your goals and categorize them based on industry relevance, search volume, and competition level. Our team of paid search experts will regularly adjust your keyword selection to capture the interest of your target audience and their search intent.
Ad Copy Creation
Crafting pay-per-click (PPC) ads requires a blend of creativity and precision. The ads must be persuasive, informative, and concise, all while complying with strict character limits.
At Mad Over Brand, our team of professional copywriters has vast experience in creating compelling PPC ads. Moreover, we conduct regular testing of advertising text to determine the best-performing ads and maintain a database of results for future use.
For display campaigns, we design multiple sets of ads in various ad size formats, tailored to the advertising platform we have chosen. Our ads are designed to captivate and engage the audience, while accurately conveying the brand image of our clients.
Targeting And Scheduling
When not executed properly, pay-per-click advertising (commonly referred to as PPC) can become a significant drain on your time and financial resources, despite its potential to generate leads and drive traffic to your website.
This is where we come in. Our expertise in PPC targeting and scheduling ensures that your campaigns are both efficient and successful.
If your company is new to pay-per-click advertising, we can guide you through the basics and help you develop successful campaigns. For those already using PPC, we can assist in optimizing your campaigns for improved outcomes.
Testing And Optimization
MARKETINGEYE, we understand the importance of marketing and continuously strive to enhance our offerings to outperform our competitors. To help you connect with your target audience, we provide a range of services, including testing and optimization for pay-per-click (PPC) ads
Incorporating testing and optimization into your marketing plan is crucial. It allows you to experiment with various marketing ideas and strategies to determine which ones are most effective for your business. By continuously testing and optimizing your campaigns, you can ensure that you are consistently using the most successful marketing methods.
Optimization And Management
We recognize that every business is unique and has distinct requirements. Therefore, we customize our services to meet the specific needs of each client. Our aim is to develop a personalized PPC strategy that will assist you in achieving your desired outcomes.
Our team of experts will manage your campaign, allowing you to concentrate on running your business. We will closely monitor your campaign and make necessary adjustments to ensure that you get the most out of your PPC expenditure.
Our comprehensive suite of PPC services includes keyword research, ad creation, campaign management, and reporting. We will continually assess your campaign and make necessary modifications to ensure that it performs at its best.
Conversion Tracking
Ensuring that your PPC ad expenditure is well utilized is crucial, and our team can assist you in achieving that. We take pride in providing the most effective conversion tracking in the industry, ensuring that your ads are working hard for you.
We understand the importance of basing decisions on solid facts, which is why we monitor all critical metrics for your campaigns. This enables us to maximize the number of people your ads convert.
Moreover, we offer professional advice on how to interpret your data and make informed decisions. With our vast industry experience, we know what works and what doesn’t. We will work with you to ensure that your campaigns are as successful as possible.
Monitoring & Optimization
We recognize that every business is unique and has distinct requirements. Therefore, we customize our services to meet the specific needs of each client. Our aim is to develop a personalized PPC strategy that will assist you in achieving your desired outcomes.
Our team of experts will manage your campaign, allowing you to concentrate on running your business. We will closely monitor your campaign and make necessary adjustments to ensure that you get the most out of your PPC expenditure.
Our comprehensive suite of PPC services includes keyword research, ad creation, campaign management, and reporting. We will continually assess your campaign and make necessary modifications to ensure that it performs at its best.
Conversion Rate Optimization (CRO)
Get in front of your ideal consumers at the appropriate moment and on the right platform, and then work to advance them down the sales funnel. Our PPC agency will improve your quality score and conversion rate by creating compelling PPC ads, testing the designs of your landing page, and developing lead capture forms that are simple and straightforward to use. Give our sponsored search agency a call right now and let us assist you boost your revenue without increasing the amount you pay on advertisements.
Why Should You Hire MARKETINGEYE For PPC Management Services?
Our PPC agency, based in India, has a strong track record of 3 years in successfully managing PPC advertising campaigns for numerous renowned businesses. Our specialized services are designed to create and optimize campaigns that generate high-quality leads and drive significant ROI.
At our agency, we take a customized approach to each pay-per-click advertising campaign, ensuring that it is deliberately crafted to suit the unique needs of the business. Our main focus is to provide businesses with exceptional leads that can positively impact their bottom line.
If you’re seeking a reliable PPC agency to assist with your advertising needs, our experienced team is well-equipped to provide tailored solutions that deliver results.