Instagram Packages

How Much Do Instagram Ads Cost?

The cost of Instagram ads varies depending on several factors, such as the type of ad, the audience, the duration of the campaign, and the ad placement. Instagram uses an auction-based system to determine the cost of ads, meaning that advertisers bid on the ad space they want to occupy, and the highest bidder wins.

Here are some of the factors that can impact the cost of Instagram ads:

  1. Ad format: Instagram offers several ad formats, such as photo ads, video ads, carousel ads, and stories ads. Each format has its own pricing, with video ads generally being more expensive than photo ads.

  2. Audience: The cost of Instagram ads can also vary depending on the audience you are targeting. The broader your target audience, the more expensive the ads will be. On the other hand, targeting a specific audience may result in lower costs.

  3. Ad placement: Instagram offers several ad placements, such as the Instagram feed, stories, explore, and reels. Each placement has its own pricing, with ads on the Instagram feed generally being more expensive than those on stories.

  4. Ad duration: The longer your campaign runs, the more it will cost. Instagram charges advertisers based on the number of impressions or clicks their ads receive, so the longer the ad is up, the more it will cost.

Based on these factors, the cost of Instagram ads can range from a few cents to several dollars per click or impression. According to some reports, the average cost-per-click for Instagram ads is around $0.50 to $2.00, while the average cost-per-impression is around $0.70 to $1.00.

However, it’s important to note that these are just rough estimates, and the actual cost of your Instagram ad campaign will depend on your specific goals, target audience, and bidding strategy. To get a better idea of how much your Instagram ads will cost, it’s recommended to set up a test campaign with a small budget and track the results.

How Much Does Instagram Advertising Cost In India?

On average, the cost per click (CPC) for Instagram sponsored ads or advertisements is in the range of 36.69 INR to 146.75 INR.

The minimum daily budget to start advertising on Facebook in Australia is $1 per day. The average cost per click (CPC) for link clicks ranges from Rs. 0.52 to Rs. 2.3. The approximate cost per 1000 impressions is around Rs. 9.3.

Basic instagram ads

PersonalPopular
  • $99
  • Business Profile Creation
  • Optimization Of Business Profile
  • Post Creation For Instagram Profile (1 per week)
  • Hashtag Research
  • Engagement Strategy
  • Outreach With Influencers
  • Video Uploading On IGTV(1- Provided by client)
  • Instagram Analytics & Monitoring
  • Monthly Reporting
  • Instagram Ads
  • Instagram Ads Campaign – 1
  • Ad Set – 1
  • Ads – 1
  • Audience Research
  • Instagram Ads Campaign Set up
  • Instagram Ads Creative Creation & Design
  • Instagram Ads Monitoring And Management

$49.99

Order now!
WebmasterPopular
  • $99
  • / month
  • Business Profile Creation
  • Optimization Of Business Profile
  • Instagram Stories Creation – 2 per week
  • Post Creation For Instagram Profile (2 per week)
  • Hashtag Research
  • Competitors Analysis
  • Responding to comment
  • Engagement Strategy
  • Link With Facebook Page
  • Video Uploading On IGTV(1- Provided by client)
  • Instagram Analytics & Monitoring
  • Monthly Reporting
  • Instagram Ads
  • Instagram Ads Campaign – 2
  • Ad Set – 3
  • Ads – 6
  • Audience Research
  • Instagram Ads Campaign Set up
  • Instagram Ads Creative Creation & Design
  • Instagram Ads Monitoring And Management

$99.99

Order now!
ProfessionalPopular
  • $99
  • / month
  • Business Profile Creation
  • Optimization Of Business Profile
  • Instagram Stories Creation – 4 per week
  • Post Creation For Instagram Profile (3 per week)
  • Hashtag Research
  • Competitors Analysis
  • Responding to comment
  • Engagement Strategy
  • Outreach With Influencers
  • Link With Facebook Page
  • Video Uploading On IGTV(2- Provided by client)
  • Instagram Analytics & Monitoring
  • Monthly Reporting
  • Instagram Ads
  • Instagram Ads Campaign – 3
  • Ad Set – 6
  • Ads – 10
  • Audience Research
  • Instagram Ads Campaign Set up
  • Instagram Ads Creative Creation & Design
  • Instagram Ads Monitoring And Management

$169.99

Purchase

Comparison Of Advertising Costs Of Facebook And Instagram

Types Of Instagram Ads
Instagram story ads have become a popular choice for advertisers as they effectively promote products and services to the intended audience. Users enjoy viewing stories, with about 33% of users regularly viewing Instagram stories posted by businesses, indicating a high level of interest in hearing from brands and businesses through stories. This growing popularity of Instagram story ads has made them the preferred choice for advertisers on the platform.
Instagram Video Ads
Instagram Video Ads

Instagram Video Ads are popular among businesses and marketers to reach their target audience due to Instagram's large user base of over one billion monthly active users. Instagram Video Ads offer visually appealing and engaging ways to showcase products or services. They allow businesses to reach a highly engaged audience who spend an average of 53 minutes per day on the platform..

Increased Brand Awareness
Increased Brand Awareness

Instagram Ads Photo is a great way to increase brand awareness for your business. By showcasing your products or services in a visually appealing way, you can capture users’ attention and create brand recognition. Over time, this can lead to increased brand loyalty and trust, which can ultimately lead to increased sales.

Instagram Photo Ads
Instagram Photo Ads

Instagram Ads Photo offer businesses numerous benefits, including visual appeal, wide reach, targeted advertising, increased engagement, call-to-action buttons, and measurable results. With over one billion monthly active users, Instagram provides a valuable platform for businesses to promote their products or services. Incorporating Instagram Ads Photo into your marketing strategy can help drive meaningful results and engage with your audience.

Instagram Carousel Ads
Instagram Carousel Ads

Instagram Carousel Ads are popular for businesses and marketers, offering benefits such as storytelling, creative freedom, higher engagement, and targeted messaging. Businesses can showcase multiple images or videos, engage the audience with a narrative, experiment with visuals, and tailor ads to specific audience segments. Best to target for ecommerce brands and showcase more products in single ads.

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