shere whitfield has been building anticipation for its lifestyle brand SHE by Shereé since 2008. On September 4, the season 14 finale of Real Housewives of Atlanta featured Shereé’s latest attempt to launch her brand. After the episode aired, SHE by Sheree’s the website went live.
But the site instantly experienced problems with HTML due to “overwhelming interest” Sheree affirmed. Not only that, fans noticed two things about the long-awaited line: high prices and designs seen before.
Before long, the brand was the subject of critical comments on social media platforms. People compared Shereé’s designs to items sold on SHEIN and Amazon. Also, some made fun of its price items, such as T-shirts, over $100 and $200.
In a recent interview with Yahoo is informedShereé has finally addressed the reaction surrounding your launch.
Shereé blames private label for duplicating licensed designs for brands
The businesswoman spoke with Gibson Johns for more than 20 minutes, focusing mainly on her brand. The conversation about comparisons to fast fashion brands, like SHEIN, came up at one point. Instead of ignoring the question, Shereé admitted to licensing designs.
She stated that her team encouraged her to add licensed parts into the mix with her custom parts to offer different price points. Ultimately, she blamed the manufacturing company for selling the same designs to multiple companies.
“All I can say is apparently SHEIN…they buy from the same production, no, not production…” Shereé managed to say before Gibson interrupted. He later continued, “And this is a private label. But shame on that private label to sell, whatever you sell to… which one is the big one, Fashion Nova or SHEIN, you shouldn’t sell to anyone else.”
Shereé explains licensing designs for SHE by Shereé
Shereé also expressed her confusion at the backlash, clarifying that design licensing is not uncommon.
“…This is not the first time this has been done. I don’t understand why people have me in a different grade, you know, than others,” Shereé said. “Any of these online boutiques, any of these, a lot of these stories that you go to, a lot of designers, it’s called a private label.”
The reality star didn’t hold back, stating that private label brands have been around forever, even in cosmetics. She also stated that many designers seek help in licensing designs.
“[Designers are] not necessarily designing all the garments in her line,” Shereé said. “And some aren’t designing any of them, you know?”
Entrepreneur tackles high clothing prices
Given the fast fashion comparisons, people also discussed Shereé’s price points, particularly on simpler items like graphic tees. The TV star explained that t-shirts can range from $82 to $142 depending on whether a customer buys a hand-signed garment. Shereé says people online probably missed the dropdown “with the personal signature of Shereé” either “no signature.”
“It’s a drop-down menu where I’m physically hand-signing each jersey,” he said. “When they say they want Shereé’s signature, they get my signature. They are not receiving an impression. They won’t get something that’s screen printed, that’s already on the jersey.”
According to Shereé, she is taking her time and energy to sign, “and that’s not free.”
See the full interview below.