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The Shade Room presents TSR SHOP

The Shade Room presents TSR SHOP

The Shade Room has launched its own e-commerce space to incubate Black-owned brands.

Since 2014, The Shade Room has put the Black community, Black businesses and Black culture first by sharing Black-focused entertainment and showcasing brands that align with our audience of more than 41 million Roommates across all platforms. TSR aims to amplify the stories and black marks that would have otherwise fallen through the cracks of the internet.

In keeping with the spirit of the brand, TSR has partnered with flourish to provide a permanent market for showcasing black businesses. TSR SHOP, our new e-commerce platform powered by flourish, it is a community-driven market for black-owned businesses. TSR SHOP connects The Shade Room’s dedicated audience with Black-owned and roommate-created food and beverage, beauty, apparel, accessories and home brands.

The shop can be accessed on the home page of The Shade Room website.

TSR SHOP—Who better to tell the story than us?

The marketplace features the stories behind Black CEOs and brands that otherwise don’t have the platforms to reach their larger community, including the likes of Kahawa1893, Trade Street Jam Co., artist Melissa Mitchell’s Abeille Creations, Dungeon Forward and more.

These and more than 20 other brands will be available at TSR SHOP on September 1st.

Angelica “Angie” Nwandu, the founder and CEO of The Shade Room, initially launched the brand on Instagram, which has since grown to become multi-platform and one of the most visited media publishing websites on the Internet. According to Comscore, The Shade Room is ranked number one out of the top 100 social brands. The Shade Room is also number one of the top 25 Instagram brands and number one of the top 10 media publishing brands.

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TSR SHOP’s mission is to be a valuable resource and eCommerce destination for Roomies and beyond. To visit the TSR STORE directly, you can click HERE.


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